The film is to promote the release of the new adipower barricade 7.0 tennis shoe ‐ and marks the start of a yearlong campaign by adidas called ‘The Game is the Game’.
The Game is the Game will challenge some of the world’s best tennis players at a series of tennis‐based games around some of the major tournaments in 2012.
This film stars Andy Murray, David Haye and Example playing Barbadian Road Tennis
Agency: We Are Social
Senior Account Director: Aisling McCarthy
Account Manager: Joe Weston
Producer: Rowland Kimber
Production Company: Ivory
DoP: Carl Burke
Sound Design: Dario Swade